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In this video I’ll share:

  • 3 resources I trust for solid, plain English explanations
  • A 6-point checklist of things I’ll be doing to get ready by the deadline (May 25), and
  • At the end I’ll give you a quick overview of Principle #4 to becoming a more mindful marketer

Transcript

[00:00:33] All right folks it looks like we’re about to go live. Let’s double check and make sure everything is looking clean. It looks like we are on it engaged. OK. I’m Tanya Smith and I am with MindfullyMarketing.com and Tanya Smith online. I am that studious social media branding and marketing coach and one of the things that we’re going to talk about tonight has to do with the idea of keeping yourself up to date and in tune with business compliance so GDP are if you’ve been hearing that acronym a lot and you’ve been struggling a little bit to understand what it is what it means and definitely what it means to you and for your business then that’s where we’re going to talk about tonight.

We’re also going to cover our principle number 4 of being a mindful marketer. So you ready let’s get started. All right. Ladies and gentlemen. So first of all let me just tell you that I really appreciate you taking the time to watch and for those of you who are joining me live. You are appreciated the most because that means you’re probably following and subscribing to our feed over at Facebook live on the page at Tanya Smith online. And that just makes me happy. So thank you for doing that. Thanks for spending the time if you do have questions.

[00:02:14] What I tend to do with these is try to keep them under 15 minutes so I’ll get through the content as best as I can and as quickly as possible but still making sure you get value from it and then I will definitely scan and answer any questions or respond to comments. Baby towards the end or maybe immediately after so depending on how far or how long we go. So one of the things that I want to share with you is that what we talk about with mindfully marketing is the idea of you really doing business with intention and purpose and so understanding the laws and the different rules and regulations that impact your business is absolutely something that falls in alignment with that whole concept of intention and purpose.

And so I want you to be really clear that it’s imperative that you understand this GDPR thing because it probably applies to you whether you know it or not. So let me double check something real quick because it looked like we were on a replay for a second. If you can see me and you’re actually watching live please go ahead and give me a thumbs up and that way I’ll know for sure that this is recording properly. I also have a backup recording just in case things are not working right. So we’ll replay it properly.

Let’s get to the point because it’s important for you to understand this GDPR thing and I will tell you that over the last week or so it seems like I’ve been bombarded. If I could put a GIF out here that shows a head exploding. That’s what it would look like as a head exploding because there’s so much information out there that people have been sharing.

[00:03:58] So I will break it down for you with three specific resources and make sure that you have these links inside of the body of this video so that you can go and read for yourself and understand for yourself what this whole thing means. But I’ll highlight a couple of things I would also want to do to make sure that I share with you my own personal checklist of things that I plan to do with GDPR, and so before I do that let me pull up my notes because I want to make sure I cover the most important pieces of this.

So GDPR means the General Data Protection Regulation General Data Protection Regulation. That’s what it stands for. And the thing about this is it is specific to the European Union. So if you see people saying something about the EU that’s what they’re talking about our people are not people but countries that fall inside of the European Union. If you’re doing business with anyone that falls within that space then GDPR applies to you. That means if you are a business who is doing marketing or selling or promoting of anything whether it’s free or paid and that product or service is something that could potentially go global. So not just in the US for instance but it’s reaching global capacity meaning that other people in the EU may be impacted and could purchase or collect or benefit from those products or services or programs. Then this applies to you and for most of us we have not limited our business especially if we’re doing online marketing. We haven’t limited our business to only the US for instance.

[00:05:39] So I would highly encourage you to just assume that this applies to you and to your business and to your website. So this new regulation goes into effect May 25th. Today is May 1st. I don’t know when you’re watching or listening to the replay right now but May 21st or 2018 is when this goes into effect. So it’s coming up pretty quickly within a few weeks in an effort for you to understand what it is what it means to you as an online marketer and what actions you need to take.

I’m going to spend most of our time together right now talking a little bit about resources and highlights of the laws that you need to understand but I will again share with you three different resources and I will tell you who they’re coming from. Which links they go to. Amy Porterfield has an excellent article and she’s actually worked in conjunction with an intellectual property attorney to help put together the post that she has on her blog so I’m going to share with you the link to that. I think that is highly important because of my day job being in the field of online compliance and social media compliance. I work with a lot of attorneys. I think it’s important if you don’t have an attorney to get one or to consult with one. If you’re running a business you know we have to be serious about our businesses because keep in mind that anything that you’re doing with your online marketing and with your business in general could land you in hot water.

[00:07:04] You have no excuse to be ignorant about these things because you have to if you’re saying you’re out there selling or promoting something online you need to understand what the potential for impact is and what the consequences could be if you’re not doing it properly. So trust me I know that this may feel a little overwhelming. That’s one of the reasons why I wanted to break this down tonight and share with you some highlights.

OK so Amy Porterfield has an excellent article I’ll be sharing that. Social Media Examiner also has another article as well. Those are my my buddy’s Social Media Examiner. I’ll share their link and then Kim Garst. So those are three trusted advisers for me that I would recommend to you to go and read read because they have done their due diligence to make sure they understand this stuff and to break it down in plain English so I’m going to give you their three links and I’m not going to read through every article because we don’t have time to do that and frankly you can do it on your own. But I highly suggest and recommend that you go out and consume at least one if not all three of these articles that are share with you because it’s really super important and critical to you to understand if you’re promoting online. It doesn’t matter. What you’re selling if you’re promoting something online. Understand what this means for you so even though this regulation doesn’t come into effect May 20 fifth which is the deadline I mentioned to you it does apply also retroactively. So that means that it applies to anyone from the EU from the European Union who joined your list in the past.

[00:08:47] So retroactively and anyone who is still on your list this applies to anyone who is on your subscriber list on your e-mail list. This new standard means we cannot automatically add everyone who grabs one of our lead magnets to our general marketing e-mail list meaning that basically whenever you are promoting something whether it’s free or paid if you are doing an opt in and you’re sharing with someone a free report you can’t just share the free report and assume that they want to be part of your marketing e-mail list or your newsletter.

You can’t assume that anymore. You have to have a separate consent form because they’re giving consent to receive the free option or the free opt in but you have to have a separate consent that says yes I want to be on your newsletter and receive continuous e-mails so you must get a separate consent to add them to your marketing list. You can’t require them to give consent as a condition for getting your freebie. So that’s new. You have to sell them on the benefits of your list to get them to voluntarily sign up not just as a requirement to get your lead magnet your video your web and our registration. You have to be crystal clear with everything that they’re signing up for that you’ve gotten and collected their consent. And you need to be able to document that you’ve done so. So this new consent standard again applies to your existing e-mail list and it applies to anyone who retroactively even before May 25th if they sign up and they’re in the EU then you can not e-mail your existing contacts who signed up through a Lead Magnet. Unless you’ve got that document consent.

[00:10:35] So what’s going to happen as you read through these three different articles that I mentioned that I’ll be sharing with you. One of the things that you’re going to see a lot of different tips on what you can do to ensure that you’ve got the proper consent forms on your Web site and in your online real estate. So you’re landing pages and all of those different things need to have the proper consent forms. You’re going to see some takeaways. You’re going to see some things that you can do. You’re going to see some plugins and some things that you can add to your website.

So I’m going to share with you a couple of the things in my own six point checklist in a second here that you will want to kind of look at for yourself you may pull out some other nuggets from these articles as well that you see standing out to you as something that’s important because each of our businesses is different but I’ll share with you the most important things to me. The biggest takeaway is that you want to ensure that you obtain consent for each purpose of the data collection so whatever information whatever data or information you are collecting on your Web site. That means you need to have for instance a checkbox that says you authorize there being there authorizing you to add them to your email list or any other consent of any other type of data or information that’s being stored for communication about purposes. So let me give you an example.

[00:11:59] Like a practical example of what this might look like if someone goes onto your website and you’re selling them a product Leslie you have a free item too so you’re giving away a product in your. This is your lead magnet. So then you’re going to have a consent form for that or a consent option for that they’re going to have to document that they actually said they gave you permission to do that. You’re going to need to tell them what you’re doing with any of the information if you’re collecting their name and their e-mail for purposes of X then they need to understand what X is then let’s say you also are selling them a product so they go onto your website and they purchase something they purchase a DVD then you’re going to have to have a specific consent that says you’re you’ve agreed to purchase this DVD. And here’s what we’re going to do with your information whether it be their e-mail address if it’s their mailing address here’s how we’re using that let’s say that you also have Facebook retargeting pixel so that you can advertise to them you’re going to need to make sure that there’s a consent form and there’s proper information inside of your terms of use page that says hey we’re tracking cookies and we’re collecting information from your whenever you visited. We’re collecting information from your computer including your IP address or whatever it is that you’re collecting from them. And this is how we use it. So these are things when I share this with you again. If your eyes are glazing over or you don’t know what the heck I’m talking about trust me you are not alone.

[00:13:31] But we all have got to get up to speed even if it’s with the basics at least which is why you want to go and review these three articles at least one of the three articles will give you some step by step information to help you to do what I’m sharing with you. You need to be doing to pull this together. So here’s my checklist because again I don’t have the time to go through everything but there’s a lot of great information from Amy from Kim and from the Social Media Examiner group. Here’s my personal checklist of the things I’m going to do.

So first of all I’m going to audit my e-mail list so I’m going to go to my e-mail list of already begun to do this and I’m going to look at everyone who has subscribed right now and I’m going to see if I can determine who is actually European Union versus who is non European Union. So which ones. What’s the location or geographic segment that I have in my e-mail list currently. Do I have two different segments and I’m going to segment them out into two different groups but in addition if that’s too hard and I’m sharing this with you because some of you may not be able to do that with your lives then just assume that everybody needs. The second step. The second thing I’m going to do is to create a re-engagement campaign so basically a marketing list or a sequence of e-mails that are going to go out to the folks on my list to say hey check in with you wanted to remind you that this is the type of information that I share. This is what I assumed you signed up for.

[00:15:08] If you’re no longer interested I will no longer send you e-mails or maybe I’ll even do it the opposite way and say in order for you to stay on this list and do positive engagement in order for you to stay on this list please click the button here to be sure that you continue to receive my e-mails because that way what is happening is you’re getting really clear about documenting who belongs on your list and who may not belong to anyone who doesn’t opt in. And yes here’s the disadvantages of this for all of us is that you potentially could lose some folks that are on your list. But think about it this way. The advantage is that you don’t put yourself in hot water and you don’t put your business at risk if you do things that way because you then have a true documented list of people who have a clear understanding of what they’re getting in your e-mails and they’ve agreed to get that they’ve pressed the button that says they want it. The third thing I’m going to do which I initially had turned off is I’m going to turn back on double opt in. So in MailChimp for instance MailChimp recently because before what they used to do is have this default but they would automatically send a second follow up. So if some one signed up on the list right they would automatically send a second follow up that said Hey I just want to be sure that you’re. You wanted this e-mail it looks like you wanted it. But I want to double check with you. And then the person would have to click a second time on a link to confirm.

[00:16:42] But that way you got a true list of people who really work collectively and intentionally signing up. I’m going to turn double opt in back on MailChimp. Turn that off. There are other e-mail services as well convert it in a couple of other ones where you can turn off double opt in. I’m turning that back on so that anyone who signs up for my list moving forward will have not only the record I will now only have the record of the fact that they signed up the first time but they also confirmed that they really do want the information that I sent. Because that’s again another cushion for you that confirms you are working with and sending e-mails to a list of people who have given you permission to do so which is important with all of this. The next thing I’m going to do number four is I’m going to check every comment form any advertising or any opt in forms and even my purchasing forms on my Web site to be sure that it has the right language to be sure that each of them gives people clear information as to what they’re signing up for as they fill in their information on that list whatever data whatever information they’re sharing with me. I want to be clear about what I’m going to do with that. So that means really kind of doing an audit of your site to make sure that any forms in any type of third party services again going back to the Facebook Pixel or any Google Analytics any of those things that you have on your site.

[00:18:13] I’m looking into are these clearly giving the information that people need to know about what data is being collected. Now you all know recently Facebook has been in the news a lot regarding this whole data breach thing and so much of this some of it probably is. I won’t say it’s as a result of this because actually this GDP thing has been out here for a while. They’ve been telling us it’s coming. But I think it’s even more imperative now that we’ve seen some of the consequences that Facebook has faced as a result of information not being clear or it not being clear to us as consumers about what is happening with our info. When we put it into a form or when we share it with a third party service right. Another thing I’m going to do. Number five review my e-mail services policy. So if you have an e-mail service and you’re not quite sure how they’re using your information or if you’re not quite sure how they’re going to help you to comply with GDP then you need to go and research that. And if you can’t find anything on their site. So for instance MailChimp — MailChimp has a whole page a whole document this talking about what they’re doing to help their users prepare for GDP. If you don’t find any information on the e-mail marketing service site that you’re using you need to send something to their help function tonight. Go send them. Go to their contact us for and send them a question and say What are you doing to help me to stay with you and to continue to give you my business. What are you doing about GDP.

[00:19:52] And how are you going to help me to make sure that I’m in compliance when I send out e-mails. So find that out. I’m going to be finding out my e-mail service providers policies and how they’re helping me to handle it. And then the final thing is I’m also adding a plug in or two to help me with the right privacy policy and any other pages that might be relevant on my Web site. And so there are a couple there’s a list of plugins wordpress plugins if you’re using a wordpress site in the Social Media Examiner article that I’m going to share with you. They have a healthy little list going of different plugins that you can use and add to your WordPress site. So the one that I’m using is actually two I’m using right now the one I can actually remember off the top of my head is GDP R which is one of the first bullets that you’ll see as you looking through the plug section of that article. So check and see if that might be of interest to you. And if that might be helpful to getting your privacy policy in order and making sure that you have the right information there let’s see what else we want to do.

[00:20:59] So those are the main things that I’m going to be doing so auditing my e-mail list auditing my Web site and making sure that all the plugins that need to be in there are in there creating a re-engagement campaign to make sure that the people who are on my list need to and want to be on my list which also by the way the other extra advantage to doing that is it ensures that you are only paying for people on your list who truly want to be on your list. Goodness don’t we have so many people that are on our list that are never opening our emails but we’re still Pandorum. So this is going to help you to do that clean up this spring cleaning that you probably need to do and haven’t done with your list. There’s no point in having quantity if you don’t have a quality quality list. So just keep that in mind if you’re starting to feel a little bad like Oh man I have all these people on my list and now it’s shrinking it’s probably a good thing because you only want to be sending information and content to people who truly value what you’re sharing. Anyway that’s where I am and my business is really I only want to share with people who really value what I’m sharing and who are the right potential ideal clients for me. That’s where I’m going to spend my time and be targeted and you should too. It’s all about intention and purpose. All right. So that’s it for G.D. PR. So again watch for the three articles that I’m going to share with you here. In the video description on make sure I share those immediately after we get done with this Facebook Live. The other thing I wanted to share with you is principal number four. I won’t spend a whole lot of time on this because again I do like to keep these to around 15 to 20 minutes or so. So once been done before I do that I want to say this before I forget because I can’t forget to do this.

[00:22:52] Sometimes I’m not good at promoting my own stuff even though I help my clients to promote and market their businesses. Let me just share with you I have a free Instagram stories challenge that is coming up. We start Monday May 7th. So if you have not signed up I want to make sure to remind you to go right now to mindfully marketing dot com forward slash IGY challenge. We have not done a whole lot yet in the group because we haven’t started but there are a lot of folks that have already signed up and they’re getting themselves ready for the five day challenge. So each day you’re going to get a video that will be giving you some education around Instagram stories which you can also apply by the way to your facebook stories. And the philosophy behind that and how to use some of the different features and tools is very similar. So even if you’re not on Instagram stories if you’re using Facebook stories at all to promote your business and market yourself you’ll want to join the Free challenging get this information. It is free and so I’ll be delivering some high quality content there in hopes that you will come back and want further information enjoying one of our page programs. That is the purpose of us hosting the free event. So there we go. We’ve gotten that out of the way. Again you can sign up for Mike mindfully marketing dot com forward slash IGY challenge.

[00:24:13] So we’re going to end with principal number four of how to become a more mindful marketer and as we get ready to do that I’m also going to check and just make sure I’m not missing any comments or any specific questions that might be out there that I can answer right now. Again keep in mind that I will go back and kind of review and ensure that if there’s anything missing if there’s any questions or comments that in answer like that I’m answering them for you. Because we do that we do respond. OK so principal number four is once and done. And so the thing I like about this once and done principal and you can go back by the way and look at principals number one through 3 with our prior videos right here on Facebook Live. Principal Number Four once and done is all about the idea that when you do something in your business that is repetitive if it’s something that you can create a template for. By all means create a template. Create that. That one time thing that all you have to do is plug in additional changes and you can keep going. So let me give you an idea of what this looks like. So many of us actually I’m not a good baker but I’ll use this as a baking example for those of you who like to cook in the kitchen and loud debate. I just I’m not good at it but let’s say that you’re baking a cake and let’s say that you have this heart shaped mold that you’re using for your cakes. So this heart shaped mold is always going to be shaped in the shape of a heart. But you may have different contents and so it may be a strawberry shortcake you might be cooking a 7 up cake.

[00:25:54] You might be cooking a vanilla cake or chocolate cake or whatever it is that you’re cooking. But it’s always going to be in the shape of a heart. Just different ingredients. Well that’s what you’re doing when you do once and done once and done is about simplifying what you do on a repetitive basis. And I’ll give you a real life example that has worked for me when I first started coaching in my business and that was back in 2010 when I first started out. One of the things that I would get tripped up on is I would do these things these discover recalls. Right. And a discovery call as a coach is when you are you’re working with someone over like 15 or 20 minutes maybe a 30 minute free consultation that you’re doing with a prospective client. So someone who’s not quite a paid client yet but they’re interested and they want to know more about what you do. And what I will get tripped up on at the end of the call is that I would forget or not even forget. I would have to sit there and afterwards remind myself of all the things that I shared with them in the call. Remind myself of the pricing remind myself there was all these different components that I needed to make sure to go back and recap for them in my thank you letter along with steps on next steps that they could take to be able to sign up for the paid program for my coaching services. Right. And so I would recreate and reinvent this letter every single time.

[00:27:24] Then I got a bright light bulb idea and thought Oh what have I just create a template create a letter that has the basics has the skeletal structure what I want to share. Each and every time with people who have completed the Discovery Session ha. While that’s a real easy thing you think about now. 2020 is you know our mind’s eye vision is 2020. But I at the time just wasn’t thinking of that and what would happen is I would sit there taking the time to recreate this letter and it would be a day or two passing by and then the person was no longer interested because it wasn’t hot anymore. They started thinking about it and rethinking and you know what maybe I don’t need to do coaching right now. They would talk themselves out of it by the time I’d send my follow up. And you don’t want to do that. So as a coach what you want to do if you’re doing a Discovery Session is to catch up with the person immediately after while they’re still interested in gungho send them information for them to go ahead and sign up so that they can begin to become a client and you can start working together. And there’s the win win. Everybody’s winning.

[00:28:33] Instead of creating an obstacle for yourself of time and so I learned after several times of losing people that way that it was time for me to create a template that I could simply go in and edit with a few short lines based on our personal conversation so that they could immediately have the info they need within 24 hours of our call it at the max they could immediately have a link to where they could go pay and sign up and sign the coaching agreement and all those other things and so that became part of my process right. So that resulted in of course a lot more closed clients meaning clients that were actually paying because I was limiting and shrinking down that amount of time that passed not giving them a chance to talk themselves out of something that could be a wonderful transformation for their business right and not to the wonderful client for me. So think about that in your own business. Are there things that you do repetitively that you could do a once in done that you could create a template for that you could create something that you would then use as the structure as the mold the heart shaped mold for your business I’m sure there’s lots of ways that you can use that principle. So definitely apply that in your business and you will see that you have much more efficiency and intention and purpose which is what we always talk about with mindfully marketing. So I will end on this note and just remind you again to go back and check the 3 article links that I’m about to share with you and the next time you’re hearing G.D.P. are you now know what that means. And you know that it probably does apply to you. You’re going to take the steps that it need that you need to take. Right now in order to protect yourself and your business and you got to do it in time for May 25th because guess what.

[00:30:26] If you after May 25th are still marketing and emailing to people that you collected before May 25th you collected their e-mail addresses and did not comply with the EU’s requirements. You could potentially be fined or shut down. You want to make sure that you avoid that and I am not here to give you legal advice. Let me throw that disclaimer in there. I’m giving you some practical advice and telling you things that you can do and information and resources that you can tap into. But I would highly recommend if you find yourself in legal exposure or legal jeopardy. Make sure that you go ahead and talk to your attorney. Find a friend who’s an attorney hire an attorney get some advice from someone who knows what it means for your specific business. It’s important for you to understand that. All right guys so I will be back next week with another tip on how to simplify your social media branding and marketing. It has been my pleasure to talk with you this evening. I am super excited every time I get to come and do one of these. And I love your questions and your comments afterwards. I hope you will share with a friend to come back and subscribe and follow me on Facebook at Tanya Smith online so that you can always stay up to date and current with your social media marketing and branding. And I hope that you’ll continue to stay involved and engaged in some of our courses challenges programs course and webinars and all the different things that we do because we will be consistently sharing high quality content with you over the next several months and years. That’s the intent. So I’m Tanya Smith.

[00:32:05] This has been mindfully marketing and I want to thank you so much for sharing your time with me tonight. Take care.

Resources Mentioned:

GDPR articles —

Instagram Stories Challenge —

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