Half the battle of using video successfully in your business is to know where to find content for your Facebook Live.
Even if you’re a natural talker (and most of us aren’t), planning your content in advance allows you to coordinate your video with your campaigns and your sales offers.
Planning your strategy to find content for Facebook Live also alleviates the fear of waking up, knowing it’s your day to hold a livestream, but have no idea what to talk about. With a plan, you’ll know well in advance what the topic is and you’ll have plenty of time to plan your talking points – or to do research on the topic.
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Where to start when you want to find content for Facebook Live?
1. Your own business. Take a look at the material closest to you. Introduce yourself. Talk about your industry. Answer the most frequently asked questions you receive. Tell your audience WHY you started your business. Tell them what has inspired you. Showcase your products, programs, or courses. Promote affiliate or Joint Venture offers. Explain HOW you can help your audience solve a problem.
2. Your industry. Stay up to date on your particular industry and share news. Explain any controversial or complicated subjects into easy-to-understand language for laypersons. Talk about any conferences or live events you’re attending. Explain HOW this live training will benefit your audience and clients. Interview other movers and shakers in your industry.
3. Your social media following. Pay attention to what your followers say and do online. Address any questions or comments you receive on your social pages. Set a specific day/time for Q&A sessions or just general info sessions about your specialty.
If you’re a health coach, for example, showcase a particular yoga position or exercise to help a particular problem. If you’re a business coach, highlight the easiest ways to get your tax information in order. Your followers will tell you what they need and want; you just have to be on the lookout for those conversations.
4. Your blog posts. Whatever you’ve written about on your blog is fodder for video. Plus you’ll reach two different parts of your audience with one topic. Some people prefer to read while others prefer to watch video.
Keep the blog post on your website but tackle that same subject matter in a video to reach those video lovers. Find content for Facebook Live by using old blog posts for inspiration also gives you the opportunity to update the information or to add more detail.
5. Dig into narrower topics & use sites like Quora and Reddit and even Amazon. If you’ve already discussed broad topics on your videos, take some time to dig down toward a narrower topic for your next video.
For instance, our health coach can talk about general nutrition guidelines but can also dig deeper to explore all the different eating programs (in their own separate videos) and the pros/cons to each. Or a business coach can make different videos about the differences between setting up a Corporation versus an LLC.
Just know that you don’t have to stick with the broad, general subject. Narrow it down and become a trusted resource to your audience.
When you’re looking for resources to find content for Facebook Live, look right under your nose. You may be surprised at how much you find!