[00:00:07] All right folks Tanya Smith here let me double check and make sure everything is showing up the way that it should. It looks like it is. So we are live. I’m Tanya Smith and this is mindfully marketing live which we do on Tuesdays and I am super excited to talk with you a little bit more today about some changes that are happening in the world of Facebook. I know we’ve been talking about Facebook Facebook Facebook but there’s a lot that’s happening in that space is the question is is it still viable. So here’s what I’ll say. As a Health and Wellness or Mindfulness Coach do you find yourself struggling to know what exactly you should do and how to navigate when it comes to your affiliate marketing. Have you been sharing other people’s posts with the potential for exchange of value such as dollars. We’re going to talk about that in today’s show and again this is mindfully marketing live. Today’s date is February 13th of 2018 and we’re going to go ahead and get started.
[00:01:26] All right. Ladies and gentlemen so I’m here to talk about something called branded content and the reason why this is really top of mind for me is because there have been some recent updates to the policies at Facebook and so if you’re a member of my friend and family and colleague and clients group then it’s important to me that you are informed and up to date on the trends and the things that you need to know in order to be able to successfully navigate with your marketing. So we’re going to talk a little bit about this branded content policy and some updates now really actually I think it was back in March of 2017. There was some updates and some big announcements in regards to what they call verified pages. So these are pages that have a blue check mark on them.
[00:02:16] So typically these are people who are well known famous people so there are celebrities or they’re people who are have high exposure as brands that you would know so high level authors speakers people that you see out in the public. OK. But it’s not the typical person like you or I.
[00:02:37] So as entrepreneurs and solo businesses and a lot of cases we’re typically not going to have the blue check mark however one of the things that I read and I actually went directly to the Facebook helped center and to look into the support feature and a read through the languaging myself.
[00:02:56] Yes it’s very legalese.
[00:02:57] But there’s also some things that I wanted to pick up on myself to understand exactly what they’re looking to do. And so one of the things that’s important about the branded content piece is that it’s not just for verified pages anymore.
[00:03:11] So if you’re a non verified page of you don’t have the big blue check mark you could potentially qualify for what they call the branded content tool. But let me back up a little bit and explain what I’m talking about and I’m going to do that by sharing a series of quick screenshots while we talk because I actually looked for some really good articles on the topic to make this clear for all of us and I’ll share a couple of those articles within the guidelines if Facebook allows. Hopefully they won’t remove it so that you can see what I’m talking about. So I’m going to first of all share my screen a little bit here and I will do that and still have myself at the bottom. There we go. So this page inside of Facebook’s policies and here’s where you’re going to find it is that Facebook dot com forward slash policies forward slash branded content. So this is a real page on the Facebook site. You can go on review and the last date revision was January 25th 2018. So this says branded content may only be posted by Instagram accounts or profiles and pages with access to the branded content tool. So notice the first thing is it’s not saying specifically only verified pages.
[00:04:25] Now when I believe that it did say that last March 2017.
[00:04:32] So if you have access to the branded content tool which I’m going to share something with you in a second. We define branded content as a creator or publishers content that features or is influenced by a business partner for an exchange of value when posting branded content use the branded content tool to tag the featured third party product brand or business partner.
[00:04:56] So I’m going to break this down in just a second but I also want you to pay attention to all of the different don’ts and the things that they’re telling you in terms of expectations because that’s going to be important for you to understand if you’re going to continue to share on Facebook. So let’s talk a little bit about that and there’s a really great article that I found. And let me find her site smart creative social Dotcom has a really good breakdown and the other site that I would recommend of course is Social Media Examiner dot com. They have an update as well in regards to the branded content policy.
[00:05:31] But what this absolutely means for us is that we whether you’re verified or not whether you have the branded content tool or not you have to be careful. We have to be careful of sharing affiliate links. So if you don’t know what an affiliate link is let me break that down. That is simply a link to a special unique link that you’ve been assigned because you are in partnership or collaboration with someone or with a product or service in which you are sharing their product or service or their link in exchange for some type of value. And typically that’s going to be commission. So you’ll hear the term affiliate marketing a lot of many of you are probably familiar with that term. But I want to make sure that we’re all on the same level playing field with this terminology so that you understand what I’m talking about because I simply sincerely believe that this may be one of the reasons why recently I had a Facebook document a document that I created inside of my last challenge. So last month’s challenge was focused on video and we did. On camera confidence and inside of that challenge the members had access to a resource library that I put together some of the links that were inside of that document were affiliate links which I clearly posted as we have to do according to the FTC clearly posted that I may receive a commission for certain products that I recommend and I indicated the ones which were affiliate links within that document. Well that document was pulled by Facebook.
[00:07:08] Towards the end of the course thankfully but I did have to recreate that in another venue for the members. And so I’m sharing this with you to say it had nothing to do with me being verified or not. It had nothing to do with any of that. But I believe that it probably had something to do with the fact that I was sharing those affiliate links and in order for you to do that on Facebook if you’re sharing someone else’s products or services and potentially could be receiving an exchange of value.
[00:07:39] Scuse me you need to make sure you’re very clear on what the policies and tools are that are available so there’s something called a branded content tool and this branded content tool that’s on available on Facebook. I’m going to show you something else here. What it does is basically you have to go and request permission if you don’t automatically see this in your pages and you probably won’t. And I just requested permission this afternoon and I was informed by a notice immediately after submitting the request to get access that I would know within a couple of hours. So I guess they’re looking at these pretty frequently. But let me show you what that looks like. So if you go to that branded content policies page where I shared that I shared with you I’m going to share with you now what what my page look like. So when I went and requested access to the branded content tool there is this verbiage here. If you’re sharing branded content on Facebook you need to use the branded content tool and follow our branded content policy to request access. Select the appropriate page. So it gave me a dropdown and gave me a list of the pages that I currently manage and administer. And it says keep in mind you can only request access to pages that you are the admin of before submitting your application. We recommend reviewing our branded content policy then. It gave me the opportunity to send this. So I did. And what I suspect is that if I’m approved and I’ll come back and let you know if I’m approved fairly quickly.
[00:09:22] What it does is it gives me the opportunity then as I am sharing other people’s and promoting other people’s products or services through a link to be able to click a little button that shows up on that post so that I can indicate this as the sponsor is whoever it is right.
[00:09:41] So let me try to think of an example of an affiliate. So I’m an affiliate of Evernote because it’s one of my favorite tools and I’m only affiliate of different tools and services that I personally have use in that I can vouch for. Ever notice one so let’s assume that I was sharing some type of post about the Evernote product and I was saying hey click here if you want to learn more about Evernote and it’s my affiliate link. What I’ve got to do then is use that branded content tool to specifically share who I’m sharing about that it is. Ever notice product or service that is their program or whatever it is and I may have some exchange of value for it. So that tag lets people know that clearly.
[00:10:22] The other thing I wanted to show you which I have up on screen right now hopefully can see this is this was also in that smart creative social dotcom article that I’m going to share with you because she had a really handy very handy poster that just shares with you what branded versus non branded content is the share to Facebook.
[00:10:45] So for example sponsor blog post that you did for a brand could be branded one that you wrote without any sponsorship or compensation is not branded a link to a product and someone else’s online store such as affiliate links that we just talked about branded a link to a product in your etsy shop is something you’re selling and you’re creating. So I want you to definitely take a look at the article and again I’ll share that with you directly so that you can go there for yourself and review it. I think that she really breaks down the difference between branded versus non branded. And there are a couple of really handy charts that will help you. The other thing I noticed which I’ll share with you on this Social Media Examiner post as far as the most recent update which just happened is that let’s find that here’s the deal.
[00:11:37] This is what they are saying and which again you really want to pay attention to this as your marketing and branding your own products and other people’s products through your page. It says Facebook updated its branded content policies to prohibit publishers and content producers on Facebook. And this applies to Instagram Remember that Facebook also owns Instagram from accepting payment to post media that they didn’t create weren’t involved in creating or that doesn’t feature the brand or creator. The new policy also prohibits them from placing ads in video audio or visual content and stipulates that all branded content may only be posted using the branded content tool. And it must feature the necessary disclosures according to Facebook’s advertising policies which again you do want to get familiar with the advertising policies.
[00:12:32] Let me share that screen with you and show you that there’s a lot of information here. So you’re going to go to Facebook dot com forward slash policies forward slash ads if your eyes are glazing over.
[00:12:44] I get it. And the reason is because you may not be used to really study and researching and understanding all of these things. But I want you to know that if you’re operating in the online space you have to be accountable to yourself and to your business and to your clients for keeping up to date with the latest when it comes to legal legalese and things that could impact your ability to be able to provide the services and products that you promise. It’s that simple. So we have to get more business accum around how our businesses could be impacted by these decisions that are being made right now. And so one of the things I highly recommend you do if you haven’t done it but you’re starting to do more Facebook as which we’ve encouraged you have talked about this in our recent mindfully marketing lives. If we’re going to stay in this space we have to be really more cognizant of how to advertise and I’m actually taking even more classes on that coming up. But one of the things you want to do even if it looks like a bunch of jibberish is to go through this advertising policy and get an understanding of what the wording says it is even if you’ve hired someone else to do the work for you to do the advertising for you. Keep in mind that it’s your name your company and your situation. If anything should happen if you are sued or if you are exposed in some way to where your pages and your content are taken down.
[00:14:15] So you want to get comfortable enough that you at least know where these things are these resources are one of the things I would highly recommend that you do spend a little bit of time looking through is prohibited content things that you cannot share and promote on Facebook.
[00:14:32] A long laundry list of stuff as well as restricted content. And so for my health and wellness coaches who are my primary target audience. One of the things I want you to definitely be careful as they talk about personal health.
[00:14:46] Meaning you cannot have ads that contain before and after images that contain unexpected or unlikely results. So keep that in mind. Also multi level marketing. I have a lot of friends in that industry as well because I initially started my own business years ago doing multi level so get familiar with the advertising policies understand exactly what you’re getting into when you’re playing an online marketing space. This doesn’t mean just for Facebook purposes it means for any type of media that you’re going to be using in order to share your products and your content and your services. So I just wanted to give kind of like a little educational piece today but we’re going to go ahead and get ready to wrap this thing up. I’ll share that we do start on Monday. Our newest challenge our challenge for the month of February is called Love your brand and it’s a ten day challenge. We’re not going to meet every day. I know that can be just too much. But you will receive a very short snack size assignment of things that you can do to your brand and to tweak your brand. So I highly encourage you to join us become part of our group. You have two options to be able to join and connect and you’ll see those over at the page. So mindfully marketing dot com forward slash love your brand. You can find out more about the 10 day love your brand challenge.
[00:16:13] I am so looking forward to doing that one for the month of February. That is our focus. And meanwhile we’ll go ahead and get ready to wrap up before I do. Let me double check and see if there are aren’t any questions that are located here in the Facebook post that I’m Dulin live. I don’t see any right now.
[00:16:32] But it’s funny because I often don’t see them until after the fact so I’ll apologize if I am missing and just know that I will respond to you very quickly after we are done. In case I missed your comment please make sure that you share with others that we’re doing these a live video broadcast mindfully marketing live every Tuesday and they are designed to help you as a health and wellness or mindfulness coach to really grow your business by understanding what it takes to properly progressively and profitably grow your brand online using leveraging social media and the like. So I hope you have an amazing rest of the week. We’re going to go ahead and shut this thing down. And again feel free to leave any comments or questions if you have them. I’m more than happy to help and I’ll make sure I include those resources for you shortly so that you can go out and take a look at that article as well as information about our upcoming challenge. Take care and remember to stay mindful.