Facebook Live videos are a huge hit these days. With YouTube being the second largest search engine behind Google, and with Facebook and Instagram both promoting their livestream capabilities, millions of people are watching all kind of livestreaming videos every single day.
Even the duration of Facebook Live videos watched is increasing, which should excite you as a business owner. As with anything in life, you’ll find naysayers who think video or livestreaming is a waste of time or who don’t think it’s a good return on investment (ROI). Those beliefs, however, could be rooted in myths, or we can call them limiting beliefs.
Limiting Beliefs About Facebook Live
Let’s explore some of these myths about Facebook Live and put them to rest.
You need a crew and studio to make an impact. False. In its simplest form, all you need is a camera, some natural light, an internet connection, and a Facebook account. If you have those things, you have the capabilities of filming a livestream video. Of course, you’ll need more planning to be sure you’re making an INTERESTING livestream video; you don’t want to turn people away with a boring video. But you don’t need a crew or big budget to start creating your livestream videos.
Facebook Live video streaming is only for the younger generations. False. Experts say 77% of adult Americans own smartphones and 78% of adults ages 30-49 are regular Facebook users. Not only are adults using Facebook more frequently and seeing videos in their feeds but you have older, more established solo entrepreneurs embracing the use of video to expand their message.
Livestreaming is only for big-name brands. False. Absolutely anyone with a camera and a message can do Facebook Live video; the difference is who can make their video more engaging so as to attract more viewers. Big-name brands may have some advantages in this arena since they likely have a bigger social media budget and staff hired specifically to grow their viewership but that doesn’t mean you can’t do the same for your business. It just might take a bit longer for you and you need to do more time management and planning.
There’s no value in an older video. False. Old video content you’ve done before is not meant to gather dust on your social sites. Repurpose those videos into new content for your audience. For instance, take a Facebook Live video and upload it to your YouTube channel. Optimize with keywords and you’ll get plenty of organic traffic. Or have that video transcribed and break it up into an autoresponder email course. Or gather multiple livestream videos that have a recurring theme and bundle them together into a paid course. The possibilities are endless.
You can become an overnight success. Newsflash – even if you do begin doing Facebook Live videos consistently, overnight success is absolutely false like any other get rich quick myth. Building an audience takes time, patience, and work on your behalf. You can’t just post one video and then hope to get millions of views. You need to keep producing interesting videos and interacting with your viewers. Establish those relationships and answer every question or comment people leave. When your viewers feel appreciated, they will tune in more frequently because they’ll see you as a cool friend.
Affirmations for Doing More Facebook Live Videos
There are other reasons besides the technical that we don’t do live videos. In the video above, I talk about our inner roadblocks and limiting beliefs about who we are inside and out. Here are a few statements you can affirm to yourself in order to be more positive about doing live videos on-camera:
- I have all the resources I need to do live video
- I have brilliant ideas and I make useful contributions everywhere I present myself
- I let go of negative thoughts and feelings about myself and my appearance
- Preparation & speaking about what I know gives me power
Ready to Add Facebook Live to Your Marketing Plan?
Do it the right way… You won’t regret adding Facebook Live to your plans. You’ll reach so many more people at once than simply using your email list or publishing posts on social media. However, some newbies make plenty of mistakes with their livestreaming so if you want to put on a professional Facebook Live strategy, check out my newest planner – the Facebook Live Marketing Planner.
You’ll learn how to put your most professional foot forward in your livestreams. Check it out… https://mindfully.link/fbliveplanner or click the image below.