Live video is everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own on-camera events. Some of the videos are good. They’re well attended, fun to watch, and you feel like you benefited from attending. But some of them feel like they’re an afterthought, put together at the last minute, and don’t really bring out the best in the host. If you’re thinking of hosting a live video event, you don’t want to fall into that latter group! Here’s how to avoid it.
Promote, Promote, Promote
On many platforms, a live video event is just a few clicks away. You can literally plan and host a video in just a few minutes, and an impromptu event can be fun. But with a little planning, you’ll have a much better turnout. And that planning must include promotion. Let your private groups know about upcoming events. Email your list. Post a blog. Even consider running paid ads for your upcoming video event if there’s the potential to grow your list or increase your sales. In short, don’t just throw a party without extending invitations to your friends!
You might be afraid at first. I get it — having your face on-camera is inviting a lot of critic, opening up self-esteem issues from your past, etc. But with practice, you can build up your confidence and get to a place where you are able to do these without fear! Your audience will appreciate how authentic you are! It does take work and a bit of experimenting. You’ll want to test all the variables, track your results, and do more of what’s working. The one thing you don’t need to worry about when it comes to live video: Perfection.
Interact with Your Audience
One of the biggest draws of a live video event is the opportunity to interact with the host. Your viewers want to get to know you better. They want to chat with the other participants. They may have questions to ask. Don’t make the mistake of ignoring them. To do so is to say, “You’re not important to me.” Instead, take the time to chat up the audience, acknowledge their presence, and answer their questions. Even if it takes you out of the flow and you lose your place momentarily, it’s worth it to make viewers feel respected and as if they’re a part of the event rather than just a passive viewer. Remember to check the comments later, too. If your video is available for viewing after the live event is over, encourage the conversation in the comments.
No one expects you to look like a cover model or to speak like a news anchor. In fact, if you do look that perfect, it might actually negatively impact your results, simply because your audience loves to feel connected to you.
They know they aren’t perfect, and if you can show off your imperfections, it will help create a stronger connection. So promote, practice and interact! These are the 3 things to help you do better with live video.