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If you’ve ever struggled with how to get your audience to engage with you, we’re going to talk about 3 ways to use Messenger Marketing to solve that. Let’s get started…

Marketers are struggling with how to get into their audience’s attention. Email inboxes are getting harder & harder to navigate so they’re on the lookout for new ways to get in front of people.

Enter Facebook Messenger.

There are now more than 1.3 billion people using Facebook Messenger every month according to an article by the folks at Buffer. According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn).

This article from Buffer will give you some great stats like the fact that 61% of people like getting personal messages from businesses. 

So now that we have a case for using Facebook Messenger to get in front of people, here are 3 ways you can use Messenger Marketing to get noticed:

  • Use it to deliver content to existing fans.
    • HubSpot wanted to find out if using Facebook Messenger is a better alternative.
    • So instead of just asking people to fill out a form and get the gated content via email, they offered the option to skip the form and get the content via Facebook Messenger.
    • After four weeks of testing, they found the Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate!
  • Use it to engage new leads.
    • Zach Spuckler teaches this brilliant idea where you have a post that asks people to choose from 1 of 2 answers to a question.
    • Then you confirm the correct answer by Messenger and share a free solution like a PDF download and invite them to subscribe for updates.
  • Use it to provide customer support.  
    • Jay Baer, President of Convince & Convert, suggests, social media customer service is the new marketing.
    • People want a quick response when it comes to their purchases or questions.
    • In a survey of more than 1,000 people, Sprout Social found that most consumers expect a response on social media within four hours (while brands take an average of 10 hours to reply). 

Now, you don’t want to annoy people with your messenger bot. To avoid this use these tips from Ana Gotter on Social Media Examiner:

  • Treat your chatbot like content marketing. Selling shouldn’t be your primary objective, but you can use content to send users to your site.
  • Ensure your site is mobile-responsive.
  • Inform customers how and where to contact you if they need additional help, including customer service issues.

Next time you find yourself struggling with getting engagement, remember you can apply messenger marketing as an alternative (or a complement) to email marketing!