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Latest from the Blog
The point in the customer experience where the lead makes up their mind and buys your product isn’t the end of your journey with them. It’s still near the start. This is the key principle behind Customer Experience Marketing (CEM), an approach where you build an...
Ever dated someone who moved way too fast? Most of us are jumping straight into asking for the ring, before we ever get to know our clients and what THEY want. That's why customer experience marketing is becoming more important. Customers equate brands with their...
Slack channels offered a totally new alternative to the typical group platforms being used by a lot of people today. On this episode of Clicks + Coffee we're going to talk about community building with Slack as part of the monthly theme in July. Slack is an app for...
I honestly love talking about personal branding for entrepreneurs. In this latest live episode of our Clicks & Coffee show, I shared 10 statements that mindful brands can make. As you listen to each one, measure your own brand as a service provider against the...